Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Top 10 Strategic Predictions For 2019
An informationweek Article
Deciding which projects to invest in right away and what projects should wait a little longer is one of the big tasks corporate boards and CIOs are focused on right now during IT budget season. Blockchain, AI, facial recognition? Here are Gartner’s top strategic predictions for 2019 and beyond…keep reading.
Which Data Skills Do You Actually Need?
A Harvard Business Review Article
Data skills — the skills to turn data into insight and action — are the driver of modern economies. According to the World Economic Forum, computing and mathematically-focused jobs are showing the strongest growth, at the expense of less quantitative roles. So whether it’s to maximize the part we play in data-driven economic growth, or simply to ensure that we and our teams remain…keep reading.
It’s Time To Change Up Your MarTech Stack Graphic
A MarTech Today Article
The martech “stack” has been a shining symbol of progress for B2B marketing teams. We see it in every presentation at every marketing event, and tech-logo stacks are talked about in office conference rooms and coffee shops. When martech-stack illustrations are shared, the result is typically a mix of eye-rolling, fascination, and bewilderment. And, of course, the inevitable smart-phone quickdraw to…keep reading.
How US Companies Are Becoming GDPR Compliant
An eMarketer Article
To reduce the probability that they’ll be fined for violating new privacy laws, companies are taking basic steps to protect themselves. In an August 2018 survey of 145 US corporate directors of public company boards conducted by BDO USA, nearly eight in 10 respondents have conducted a gap assessment and updated their privacy notices to…keep reading.
Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role
A Forbes Article
It is reported that CMO roles have the shortest tenure in the C-suite and that every few years marketing leaders are moving to new companies or positions. In fact, 40% of new leaders fail within the first 18 months on the job and the personal and professional impact of this can be dramatic for the executives and companies, impacting…keep reading.
