Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Is Your Data Lost In Translation?
An IT Pro Portal Article
Anyone learning a language or trying to ‘get by’ in another country will testify it’s no easy feat and so, in our infinite wisdom, free online translation services have become an over-relied upon means to communicate with the wider world around us. The trouble is, the algorithms fuelling automated localization do not take factors such as context, syntax or…keep reading.
Gartner Drops Its 5 Drivers For Digital Transformation
A CMS Wire Article
Why should your organization digitally transform in the first place? Businesses that are slow to digitize struggle to remain competitive, according to research this year from McKinsey & Company. The researchers found that modernizing IT is critical for digital transformation because it “enables enterprises to accelerate innovation and…keep reading.
WebSideStory Mafia: Tealium
A Fresh Brewed Tech Article
There’s no doubt that San Diego tech pioneers gave birth to web analytics, which paved the way for countless like-minded companies today. And, who knew the web analytics market would be predicted to be worth $3.09 billion by 2019? One of the godfathers of San Diego’s web analytics (and SaaS) family was WebSideStory, which had a $42.5 million IPO in 2004 and is now part of…keep reading.
Dark Data And Why You Should Add A CDO
A Forbes Article
Given the immense amounts of data organizations increasingly possess, it should come as no surprise that most of these organizations do not fully utilize their data’s value. In fact, it’s become increasingly apparent that many of these companies may not necessarily know what kind or how much information they truly have under…keep reading.
How To Identify Machine Learning Talent
An information week Article
According to a recent survey on enterprise AI Ops adoption, 67% of enterprise IT organizations in the US have experimented with artificial intelligence and machine learning for data management and incident remediation. What’s more, Gartner expects AI to create more jobs than it replaces by 2020. AI is moving fast and enterprises need talent today, but not just any talent. What once was a shortage of coding and software engineering expertise has now…keep reading.
