How To Use Data As A Strategic Advantage

Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

Chris Slovak, VP Global Solutions Consulting at Tealium, and Dan Robinson, CTO at Heap, recently did a webinar on “How to Use Data As A Strategic Advantage”:

Watch the on-demand webinar and learn:

• 3 different types of data and why it’s crucial your brand understands the power behind each
• Why it’s important to see and use data as a strategic mandate in your organization
• How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization
• Key strategies for enabling consistent, impactful experiences across every digital touchpoint

Watch the on-demand webinar and start making your brand’s data more strategic today!