The European Union’s General Data Protection Regulation (GDPR) enforcement begins in May 2018 and organizations involved in the control and processing of personal data about EU citizens will need to review their strategy, policies and procedures to ensure compliance before that time. And GDPR isn’t just affecting businesses – EU consumers are becoming more aware of this new set of rights which they have been granted by GDPR.
DataIQ, in association with Tealium, recently surveyed consumers to better understand their perspective on data collection, consent, context and control to create an extensive report of the findings in the publication “General Data Protection Regulation 2017: Identifying the Impact on Marketers and the Consumer’s Moment of Truth.” We’ve compiled the key distinctions from the report to show brands how aware consumers are of the way data is collected from their digital footprint as well as their perspective and general attitude around it.
Marketers should see GDPR as an opportunity to be more customer centric Click To TweetKey Findings on Sharing Personal Information
Consumer attitudes towards sharing their personal information have become significantly more positive:
Key Findings on App-Tracking
Key Findings on Personalization
Consumers notice when their devices and the services they are accessing seem to reflect who they are:
Key Findings on Ad Blocking Software
These key findings and the entire report show that consumers are more aware than ever about how their digital activity is leveraged to obtain data and how it is used to build tailored experiences from the brands they’re engaging with. Though a willingness to share data is on the rise (nearly ⅔ of all consumers are happy to share personal information), this willingness is dependent on a clear understanding of the purposes for which that data is being requested, the choices available to the consumer and/or their trust in the brand.
Take advantage of these consumer views and insights on data privacy and download the entire report “General Data Protection Regulation 2017: Identifying the Impact on Marketers and the Consumer’s Moment of Truth today!