Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Google Has Been Hit With A Record Breaking Fine
A Business Insider Article
The European Commission has hit Google with a record-breaking €2.4B fine in an antitrust case. Google has also been ordered to change its practices to promote the shopping services of its competitors or….keep reading.
Your Phone Doesn’t Even Need To Be On To Distract You
A ThriveGlobal Article
If you think you’re boosting your productivity by putting your phone face down on your desk while you work, think again: Just having your smartphone near you—even if it’s turned off—could affect your brain capacity according to a new study published in the Journal of the Association for Consumer Research. Researchers tested 800 participants on their available…keep reading.
REI Scales New Personalized Peaks With Weather-Triggered Social Ads
An AdExchanger Article
Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand is running hyperlocal campaigns on social channels informed by weather data, interests and past purchases. They realize that consumers respond better to advertising when it’s.…keep reading.
Sheryl Sandberg on How to Identify Your Culture When You’re Growing
An Inc 500 Video
Facebook’s Sheryl Sandberg explains that most companies don’t fail because they do too much. They fail because they don’t do enough. What’s important is that…keep reading.
FTC Says Privacy Rules Apply To Connected Toys
A MediaPost Article
A federal law that limits companies’ ability to collect data from children applies to businesses that gather data from connected toys and other devices, the Federal Trade Commission says. The Children’s Online Privacy Protection Act, which initially regulated data collection at websites, can also apply to…keep reading.
Partner Content Spotlight
Tealium partner SOASTA knows that customers expect a lot from their online experiences. People want websites to be easy to use, safe and fast. Check out their Infographic: Web Performance Is User Experience and see why why web performance matters more now in today’s digital age than it ever has before.
