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Tag Archives for: "DMP"
The Elusive Single View of the Customer – EDW, DMP, CDP, UDH…OMG!
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By Matt Parisi
In Customer Centricity Posted March 9, 2017

The Elusive Single View of the Customer – EDW, DMP, CDP, UDH…OMG!

Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]

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Create a Unified Language to Empower a Customer-Centric Strategy
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By Jay Calavas
In Customer Centricity Posted September 7, 2016

Create a Unified Language to Empower a Customer-Centric Strategy

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

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What is a Real-time Enterprise Data Platform?
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By Erik Bratt
In Customer Centricity Posted June 9, 2015

What is a Real-time Enterprise Data Platform?

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One Segment, Many Channels: How to Maximize Your Customer Data
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By Dan George
In Customer Centricity Posted May 21, 2015

One Segment, Many Channels: How to Maximize Your Customer Data

One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform  is the discovery of new ways of solving old problems. We’re [...]

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