Industry Insiders Lunch
Is Data, Personalisation & AI a good fit for your business: an IAG perspective
Is Data, Personalisation & AI a good fit for your business: an IAG perspective
How does Amazon’s Australian entry impact financial services?
Does every bank and insurer now need a supercharged, real-time artificial intelligence engine to compete?
Yes and No.
Join us for this executive lunch as Willem Paling, Director of Media & Technology in Marketing at IAG explores both the ‘yes’ and ‘no’ arguments based on his experience with real-time data in digital marketing and media buying.
Willem will explain how they have used real-time data to boost efficiency in media buying and deliver a scientific approach to better customer experience. All it takes is a single view of each customer, integrated data from every touchpoint and a data activation strategy that executes in real-time.
Over a peer-to-peer executive luncheon at ARIA, Willem will share IAG’s ‘insights’ on getting the right fit of data-driven marketing, personalisation and AI for each business. And how experience has revealed the ‘signals’ for when and which levers to apply for each IAG brand.
Be our guest at this Tealium Industry Insider Lunch with Willem Paling.
Date: 05 April 2018
Venue: ARIA Private Dining, 1 Macquarie St, Sydney NSW 2000
Time: 12:30 noon to 2:30pm
RSVP By 19th March 2018
I look forward to seeing you there.
Willem Paling Bio:
Willem Paling is the Director of Media & Technology in Marketing at IAG. He has a background in technical data analysis, software development, academic research and visual communications design.
In his current role, Willem manages IAG’s broadcast media buying, as well as the in-house digital marketing operations. He is focused on effective marketing, balancing a scientific approach to media attribution with a holistic understanding of less measurable long-term brand building.
Date:
05 April 2018
Arrival time:
12:30 noon to 2:30pm
Venue:
ARIA Private Dining, 1 Macquarie St, Sydney NSW 2000
RSVP:
By 19th March 2018
Cost:
Complimentary
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