With the growing importance of customer insights in organizations, the role of analytics to extract those insights from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated this role from data geeks to strategic business partners. To seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.
Unlock your copy of the “Customer Data Maturity Powers The Modern Enterprise,” a January 2019 commissioned study conducted by Forrester Consulting on behalf of Tealium!
