Conformidade com o GDPR

The data governance opportunity from the General Data Protection Regulation and what to do about it

What is GDPR?

O Regulamento Geral de Proteção de Dados da UE é uma legislação europeia que consolida os regulamentos de privacidade de dados em toda a Europa. Apesar de se restringirem à UE, os requisitos do GDPR afetam empresas de todo o mundo que fazem negócios na UE ou que monitoram o comportamento dos cidadãos da UE. As empresas que não cumprem o regulamento estão sujeitas a multas administrativas de € 20 milhões ou 4% da receita mundial, o que for maior. O vídeo abaixo dá mais detalhes:

Tealium helps companies with GDPR by supplying data governance tools giving visibility into the collection and usage of customer data, while also supplying tools for consumers to manage their data preferences. Combined with resolving customer identity across channels and devices giving a single view of the customer, these data governance tools allow organizations to better see and manage their usage of data to improve performance and mitigate risk.

Série de impacto do GDPR de 2018

Identifying its impact on marketers and the consumer’s moment of truth

Read the Report

How Can You Get Started Meeting GDPR Requirements?

To help get your data governance strategy in order, here are resources to help you take control of customer data security:


Browse our collection of data governance downloads to help you plan your strategy:

White Paper: Data Governance – How well are you protecting your data?

Download: 5-step Data Governance Checklist


Watch these videos to understand the data protection landscape:

On-Demand Webinar: GDPR: Tactical Steps to Take to Ensure Compliance

On-Demand Webinar: A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan

Video: Protecting Customer Data with Tealium IQ

O prazo para entrar em conformidade com o GDPR é 25 de maio de 2018

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards. Read our Data Governance white paper to learn more.

12 Key Changes to Customer Data Protection Regulations – Implications

In addition to recommended steps to building your data governance strategy, here are 12 key facts and steps that you should take to prepare for GDPR:

1. “Personal Data” is Becoming Broader – The definition of personal data will be expanded to include genetic, economic, or social identity data.

2. Compliance Required for Companies Outside the EU – Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

3. New Special Protections for Children’s Data – Parental consent will be required, so businesses will need to implement procedures to obtain consent.

4. Getting Valid Consent – Consent must be simple and clear. Silence or inactivity will not constitute consent.

5. Data Breach Notification Requirements – Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

6. The Right to be Forgotten and Access Requests – Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

7. Mandatory Privacy Risk Impact Assessments (PIA) – There will be conditions under which a PIA is mandatory in high-risk situations.

8. Privacy by Design – Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

9. Contractual Requirements – Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

10. International Data Transfer Concerns – The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

11. Data Portability – Businesses have to provide data collected to subjects electronically and in a commonly used format.

12. Introduction of the Data Protection Officer (DPO) – Some businesses will need to hire or appoint a DPO to oversee data security compliance.

Does Brexit mean UK companies
don’t need to comply with GDPR?

Não. Todas as empresas que lidam com os dados de cidadãos da UE, independentemente de onde estão localizadas, estão sujeitas a multas de execução e administrativas de € 20 milhões ou 4% da receita mundial, o que for maior. Tem-se especulado que o UK implementará regulamentos semelhantes após o Brexit.

Need Help Trying to Figure Out What GDPR Means for Your Business?

Os consultores de soluções da Tealium são bem informados e prontos para criar estratégias para o seu plano de governança de dados para você se preparar para o GDPR.