---
title: "Everest Group Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025"
id: "86318"
type: "resource"
slug: "everest-group-cdp-products-peak-matrix-2025"
published_at: "2025-09-08T19:11:43+00:00"
modified_at: "2025-10-20T20:40:50+00:00"
url: "https://tealium.com/resource/analyst-report/everest-group-cdp-products-peak-matrix-2025/"
markdown_url: "https://tealium.com/resource/analyst-report/everest-group-cdp-products-peak-matrix-2025.md"
taxonomy_resource_type:
  - "Analyst Report"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "Automotive"
  - "B2B"
  - "Financial"
  - "Healthcare"
  - "Hospitality"
  - "Media"
  - "Pharma"
  - "Retail"
  - "Sports"
  - "Travel"
---

Analyst Report

# Tealium Named a Leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025

Pick up a Truman and move him around.Pause wandering

#### Everest Group’s 2025 CDP Provider Compendium evaluated the evolving customer data platform landscape, recognizing the critical need for enterprise-grade solutions that balance real-time capabilities with privacy compliance. The report names Tealium a Leader, highlighting our distinct advantages in data collection, privacy compliance, and real-time activation capabilities. This achievement reflects Tealium’s unique positioning as one of the few vendors that combines real-time data collection with enterprise-scale orchestration, backed by robust identity resolution through AudienceStream and a well-established ecosystem of over 1,300 integrations. **Download the report to discover how Tealium is rated, including:** - Leader recognition with distinct market advantages in data collection and real-time activation - Leadership in privacy compliance through real-time PHI detection and consent orchestration capabilities - High customer satisfaction with clear, flexible packaging contrasting complex consumption-based pricing models - Expanding capabilities with Moments IQ for zero-party data and Moments API for real-time personalization **Disclaimer** Licensed extracts taken from Everest Group’s PEAK Matrix® Reports may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit [Everest Group PEAK Matrix® Reports](https://www2.everestgrp.com/reports?SearchTerms=PEAK%20Matrix) .

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