---
title: "Tailor-Made Travel: How Hyper-Personalization Transforms the Customer Experience at Alpitour"
id: "98351"
type: "resource"
slug: "alpitour-hyper-personalization"
published_at: "2026-10-30T15:01:56+00:00"
modified_at: "2026-10-30T15:05:59+00:00"
url: "https://tealium.com/resource/case-study/alpitour-hyper-personalization/"
markdown_url: "https://tealium.com/resource/case-study/alpitour-hyper-personalization.md"
taxonomy_resource_type:
  - "Case Study"
taxonomy_product:
  - "CloudStream™"
taxonomy_topic:
  - "Personalization"
taxonomy_vertical:
  - "Hospitality"
---

Case Study

# Tailor-Made Travel: How Hyper-Personalization Transforms the Customer Experience at Alpitour

## Paolo Meroni, Chief Revenue & Digital Officer, Alpitour Francesco Doveri, Director, Specialist Sales, Mastercard Dynamic Yield Umberto Guiliani, Head of Sales, Western Europe, Mastercard Dynamic Yield

Pick up a Truman and move him around.Pause wandering

European travel giant Alpitour and Mastercard Dynamic Yield reveal the blueprint for Hyper-Personalization. Learn to deliver real-time, intent-based recommendations that drive massive conversions without crossing the “creepy” line.

Whether you’re in the travel, hospitality, retail industry or not, Paolo and Umberto will offer valuable learnings on:

– Delivering 1:1 experiences that feel personal, not creepy  
 – Real-time recommendations based on intent  
 – How personalization at scale drives conversions and loyalty

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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