---
title: "Fix the Foundation First & Then Power Your AI"
id: "95340"
type: "resource"
slug: "fix-the-foundation-first-then-power-your-ai"
published_at: "2026-07-29T15:23:23+00:00"
modified_at: "2026-07-29T15:26:54+00:00"
url: "https://tealium.com/resource/case-study/fix-the-foundation-first-then-power-your-ai/"
markdown_url: "https://tealium.com/resource/case-study/fix-the-foundation-first-then-power-your-ai.md"
taxonomy_resource_type:
  - "Case Study"
taxonomy_topic:
  - "Personalization"
taxonomy_vertical:
  - "Retail"
---

Case Study

# Fix the Foundation First & Then Power Your AI

## How Talbots moved its analytics team from manual reporting to strategic AI-ready work by getting its data infrastructure right before chasing the next shiny tool.

When data is fragmented across a multi-brand portfolio, even the best analytics team spends its time reconciling numbers instead of generating insight. Talbots chose to fix that before building anything on top of it.

## Featured Resources

[Video From Data Layer to Context Orchestration: Tealium’s 2026 Innovation Roadmap Learn More](https://tealium.com/resource/video/2026-innovation-roadmap/)
[Webinar Data Layer Sessions: How to Plan for an Enterprise Data Layer for 2026 with Nick Albertini Learn More](https://tealium.com/resource/webinar/data-layer-sessions-how-to-plan-for-an-enterprise-data-layer-for-2026-with-nick-albertini/)
[eBook Top Use Cases from Digital Velocity London 2026 Learn More](https://tealium.com/resource/ebook/dv-emea-2026-use-cases/)