---
title: "Luxottica: Mobile Deployments Demystified"
id: "9012"
type: "resource"
slug: "luxottica-mobile-deployments-demystified"
published_at: "2015-05-27T00:24:17+00:00"
modified_at: "2025-10-20T20:46:41+00:00"
url: "https://tealium.com/resource/case-study/luxottica-mobile-deployments-demystified/"
markdown_url: "https://tealium.com/resource/case-study/luxottica-mobile-deployments-demystified.md"
excerpt: "Luxottica used the Tealium iQ tag management system to fast-track the analytics deployments for three new in-store customer engagement apps."
taxonomy_resource_type:
  - "Case Study"
taxonomy_product:
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Mobile & Connected Devices"
  - "Tag Management"
taxonomy_vertical:
  - "Retail"
---

Case Study

# Luxottica: Mobile Deployments Demystified

Pick up a Truman and move him around.Pause wandering

## Executive Summary

Learn how Luxottica used the Tealium iQ™ tag management system to fast-track the analytics deployments for three new in-store customer engagement apps. These apps were made available on 7,000 iPads in 10,000 LensCrafters stores. The company saw a direct correlation between the apps and improved customer satisfaction.

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