---
title: "Scaling Beauty: How Matas Group Drives Growth with a Business-Led CDP & Tealium"
id: "90749"
type: "resource"
slug: "matas-growth-with-cdp"
published_at: "2026-03-26T15:19:16+00:00"
modified_at: "2026-05-12T10:09:35+00:00"
url: "https://tealium.com/resource/case-study/matas-growth-with-cdp/"
markdown_url: "https://tealium.com/resource/case-study/matas-growth-with-cdp.md"
taxonomy_resource_type:
  - "Case Study"
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Layer"
  - "Data Orchestration & Enrichment"
  - "Data Privacy Governance"
  - "Digital Velocity London"
  - "Event Data Streaming"
  - "First-Party Data"
  - "Identity Resolution"
  - "Real Time Personalization"
taxonomy_vertical:
  - "Retail"
---

Webinar

Case Study

Video

# Scaling Beauty: How Matas Group Drives Growth with a Business-Led CDP & Tealium

## **Speaker: Ida Sofie Klee | CDP Owner, Matas** Learn how Scandinavia’s leading beauty retailer, Matas Group, uses Tealium's CDP to scale omnichannel personalization and stay competitive through data-driven growth. Discover how Matas transformed customer data into a commercial growth engine. This session (presented at Digital Velocity London 2026) breaks down their "business-led" CDP approach, using Tealium to scale omnichannel personalization across multiple brands. Learn how they bridge the gap between technical execution and organizational "ways of working" to compete with e-commerce giants while balancing seamless CX with a thriving retail media business.

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## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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