---
title: "From Touchpoints To Intelligence – Preparing Brands for an Agent Driven World"
id: "89907"
type: "resource"
slug: "from-touchpoints-to-intelligence"
published_at: "2026-03-09T04:50:29+00:00"
modified_at: "2026-04-09T04:29:25+00:00"
url: "https://tealium.com/resource/ebook/from-touchpoints-to-intelligence/"
markdown_url: "https://tealium.com/resource/ebook/from-touchpoints-to-intelligence.md"
taxonomy_resource_type:
  - "eBook"
taxonomy_product:
  - "EventStream API Hub™"
taxonomy_topic:
  - "Data Orchestration & Enrichment"
taxonomy_vertical:
  - "Hospitality"
  - "Travel"
---

eBook

# From Touchpoints To Intelligence

## Preparing brands for an agent driven world

#### **AI agents are becoming the new gatekeepers of retail.** Customers are increasingly relying on AI assistants to research products, compare retailers, and decide where to buy, often before they ever visit a website or store. AI agents are becoming **active participants** in commerce. They don’t just assist customers, they act on their behalf, evaluating options, resolving trade-offs, and determining outcomes across digital and physical environments. This shift is transforming retail from a world of optimised touchpoints into one where **decisions happen in real time across AI-driven environments.** In *From Touchpoints to Intelligence*, you’ll learn: - How **1st, 2nd, and 3rd party AI agents** are reshaping the retail journey - Why **fragmented customer data breaks AI-driven experiences** - What it takes to build the **real-time data foundation agents rely on** - How retailers can prepare for **agentic commerce without rebuilding their stack** Discover how leading retailers are preparing for a future where **AI agents influence every purchase decision.**

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