---
title: "A Customer-Centric Approach in a Privacy-First World"
id: "61362"
type: "resource"
slug: "a-customer-centric-approach-in-a-privacy-first-world"
published_at: "2023-06-02T18:10:33+00:00"
modified_at: "2025-10-20T20:40:29+00:00"
url: "https://tealium.com/resource/video/a-customer-centric-approach-in-a-privacy-first-world/"
markdown_url: "https://tealium.com/resource/video/a-customer-centric-approach-in-a-privacy-first-world.md"
excerpt: "[mk_page_section sidebar=\"press-releases-sidebar\"][vc_column][vc_row_inner][vc_column_inner width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRW9WRFhGMHozbDQlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][/vc_column_inner][vc_column_inner width=\"1/3\"][vc_column_text css=\".vc_custom_1652607919331{margin-bottom: 0px !important;}\"]Organisational transformation encompasses structural change and workforce reskilling to meet the demands of the future global data economy. Identify the essential characteristics of the org of the future because innovation starts from within.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "B2B"
---

Webinar

Video

# A Customer-Centric Approach in a Privacy-First World

## Hear from Adam Word, Sr Manager Marketing Analytics at New Balance on how New Balance is leading with transparency and demystifying consent preferences for their loyal customer base.

Pick up a Truman and move him around.Pause wandering

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

### Loading

Learn more

### Loading

Learn more

### Loading

Learn more

### Submitted! Thank you!