--- title: "From Consent-Based Data to Real-Time Action: How BBVA Transforms Context into More Relevant Experiences" id: "98354" type: "resource" slug: "bbva-consent-based-data-to-realtime-experiences" published_at: "2026-10-30T15:20:58+00:00" modified_at: "2026-11-11T14:09:09+00:00" url: "https://tealium.com/resource/video/bbva-consent-based-data-to-realtime-experiences/" markdown_url: "https://tealium.com/resource/video/bbva-consent-based-data-to-realtime-experiences.md" taxonomy_resource_type: - "Video" taxonomy_product: - "CloudStream™" taxonomy_topic: - "Personalization" taxonomy_vertical: - "Financial" - "Insurance" --- [Skip to main content](#main-content) [https://tealium.com/](https://tealium.com/) PlatformSolutionsIndustriesResourcesDeveloperCompany Language [Deutsch](https://tealium.com/de) [Français](https://tealium.com/fr) [Español](https://tealium.com/es) [日本語](https://tealium.com/ja) [Login](https://my.tealiumiq.com/) [Get a Demo](/cdh-demo-2/) Menu ## Platform Customer Data Infrastructure ### Platform [Customer Data Orchestration Platform](https://tealium.com/platform) [Data Collection](https://tealium.com/platform/data-collection) [Data Cloud Activation](https://tealium.com/platform/cloud-activation/) [Customer Data Platform](https://tealium.com/platform/cdp-overview) [Enrichment & Orchestration](https://tealium.com/platform/enrichment-orchestration) [AI](https://tealium.com/platform/tealium-for-ai) ### Integrations [Integrations Overview](/integrations-overview/) [Integrations Marketplace](/integrations/) [Cloud Data Warehouse Partner Ecosystem](/integrations-customer-data-warehouse-partner-ecosystem/) [Conversion API (CAPI) Integrations](/tealiums-suite-of-conversions-apis-capi/) [Snowflake Audience Discovery App](https://tealium.com/audience-discovery-app-snowflake/) ## Solutions Connect your data to the work your team does. ### Roles [Tealium for Marketing](/solutions/marketing-team/) [Tealium for Data & Analytics](/solutions/data-analytics-team/) [Tealium for AI Teams](/products/tealium-for-AI/) ### Use Cases [Growth & Acquisition](/solutions-growth-acquisition/) [Loyalty & Retention](/solutions-loyalty-retention/) [Customer Experience & Personalization](/solutions-customer-experience-personalization/) [Predictive Insights & Customer Analytics](/solutions-predictive-insights-customer-analytics/) [Data Collection & Privacy](/solutions-data-collection-privacy/) [Unified Customer Profile](/solutions-single-customer-view/) [Operationalizing Mobile Data](/products/tealium-for-mobile/) ## Industries Work with the systems you use. Connect to what comes next. ### Industries [Automotive](/industry-automotive/) [Banking](/industry-banking/) [Education](/industry-education/) [Financial Services](/industry-financial-services/) [Gaming](/industry-gaming/) [Healthcare](/industry-healthcare/) [Insurance](/industry-insurance-companies/) [Pharma](/industry-pharma/) [Retail](/industry-retail/) [Travel and Hospitality](/industry-travel-hospitality/) [View all Industries](/tealiums-industry-solutions/) [Customer Case Studies](/resources/?resource_type=case-study) ## Resources Practical guidance for the people behind the data. ### RESOURCES [Resource Library](/resources/) [Demo Center](https://tealium.com/tech-demos/) [CDP RFP Guide](/cdp-rfp-template/) [Events & Webinars](/events/) [Case Studies](/resources/?resource_type=case-study&sortdir=desc#listing) [Blog](/blog/) ### Customer Success [Support Overview](/customer-support-packages/) [Support Desk](https://my.tealiumiq.com/?_gl=1*1w1wg8i*_gcl_aw*R0NMLjE2MjA3NjE4NzQuQ2p3S0NBancxdWlFQmhCekVpd0FPOUJfSFotVXp5NkFiNEtaSm4yVDJaOWlEQ0NzdXNPYjdqZFhJa3pyanVjUTNTSHI0a3FxbWg1NXdSb0NRNzhRQXZEX0J3RQ..) [Customer Community](https://tealium.customershome.com/login?returnUrl=%2F) [Tealium Education](/tealium-education/) ## Developer ### Power your AI workflows [Developer Center](https://tealium.com/developer-center/) [Developer Overview](https://tealium.com/docs-overview/) [Product Docs](https://docs.tealium.com/) [AI Masterclass](https://tealium.com/ai-masterclass-registration/) ## Company ### Company [About Us](/company/) [Leadership](/company/leadership/) [Newsroom](/news/) [Brand](/company/brand-assets/) [Careers](/careers/) [Contact Us](/contact/) ### Partners [Tealium Partner Network](https://tealium.com/tealium-partner-network/) [Find a Tealium Partner](https://tealium.com/partners/) [Join the Tealium Partner Network](https://tealium.com/become-agency-partner/) [Integrations Marketplace](https://tealium.com/integrations/) Platform### Platform [Customer Data Orchestration Platform](https://tealium.com/platform) [Data Collection](https://tealium.com/platform/data-collection) [Data Cloud Activation](https://tealium.com/platform/cloud-activation/) [Customer Data Platform](https://tealium.com/platform/cdp-overview) [Enrichment & Orchestration](https://tealium.com/platform/enrichment-orchestration) [AI](https://tealium.com/platform/tealium-for-ai) ### Integrations [Integrations Overview](/integrations-overview/) [Integrations Marketplace](/integrations/) [Cloud Data Warehouse Partner Ecosystem](/integrations-customer-data-warehouse-partner-ecosystem/) [Conversion API (CAPI) Integrations](/tealiums-suite-of-conversions-apis-capi/) [Snowflake Audience Discovery App](https://tealium.com/audience-discovery-app-snowflake/) Solutions### Roles [Tealium for Marketing](/solutions/marketing-team/) [Tealium for Data & Analytics](/solutions/data-analytics-team/) [Tealium for AI Teams](/products/tealium-for-AI/) ### Use Cases [Growth & Acquisition](/solutions-growth-acquisition/) [Loyalty & Retention](/solutions-loyalty-retention/) [Customer Experience & Personalization](/solutions-customer-experience-personalization/) [Predictive Insights & Customer Analytics](/solutions-predictive-insights-customer-analytics/) [Data Collection & Privacy](/solutions-data-collection-privacy/) [Unified Customer Profile](/solutions-single-customer-view/) [Operationalizing Mobile Data](/products/tealium-for-mobile/) Industries### Industries [Automotive](/industry-automotive/) [Banking](/industry-banking/) [Education](/industry-education/) [Financial Services](/industry-financial-services/) [Gaming](/industry-gaming/) [Healthcare](/industry-healthcare/) [Insurance](/industry-insurance-companies/) [Pharma](/industry-pharma/) [Retail](/industry-retail/) [Travel and Hospitality](/industry-travel-hospitality/) [View all Industries](/tealiums-industry-solutions/) [Customer Case Studies](/resources/?resource_type=case-study) Resources### RESOURCES [Resource Library](/resources/) [Demo Center](https://tealium.com/tech-demos/) [CDP RFP Guide](/cdp-rfp-template/) [Events & Webinars](/events/) [Case Studies](/resources/?resource_type=case-study&sortdir=desc#listing) [Blog](/blog/) ### Customer Success [Support Overview](/customer-support-packages/) [Support Desk](https://my.tealiumiq.com/?_gl=1*1w1wg8i*_gcl_aw*R0NMLjE2MjA3NjE4NzQuQ2p3S0NBancxdWlFQmhCekVpd0FPOUJfSFotVXp5NkFiNEtaSm4yVDJaOWlEQ0NzdXNPYjdqZFhJa3pyanVjUTNTSHI0a3FxbWg1NXdSb0NRNzhRQXZEX0J3RQ..) [Customer Community](https://tealium.customershome.com/login?returnUrl=%2F) [Tealium Education](/tealium-education/) Developer### Power your AI workflows [Developer Center](https://tealium.com/developer-center/) [Developer Overview](https://tealium.com/docs-overview/) [Product Docs](https://docs.tealium.com/) [AI Masterclass](https://tealium.com/ai-masterclass-registration/) Company### Company [About Us](/company/) [Leadership](/company/leadership/) [Newsroom](/news/) [Brand](/company/brand-assets/) [Careers](/careers/) [Contact Us](/contact/) ### Partners [Tealium Partner Network](https://tealium.com/tealium-partner-network/) [Find a Tealium Partner](https://tealium.com/partners/) [Join the Tealium Partner Network](https://tealium.com/become-agency-partner/) [Integrations Marketplace](https://tealium.com/integrations/) Language [Deutsch](https://tealium.com/de) [Français](https://tealium.com/fr) [Español](https://tealium.com/es) [日本語](https://tealium.com/ja) [Login](https://my.tealiumiq.com/) [Get a Demo](/cdh-demo-2/) Video # From Consent-Based Data to Real-Time Action: How BBVA Transforms Context into More Relevant Experiences ## Vanesa Agulló Mateu, Digital Marketing Platform CRM, BBVA Olatz Aranzabe, Tech Lead Spain & Global Digital Banks, BBVA Technology Discover how BBVA has built a future-ready data infrastructure, starting with standardized data collection and consent management that ensure a reliable, high-quality database across all its European markets. The BBVA team will demonstrate how to unify and enrich customer profiles in real time to orchestrate personalized experiences and engage the most relevant audiences through Paid Media and Email Marketing channels. Drawing on concrete results achieved in Spain, Italy, and Germany, we’ll analyze how this intelligent data layer transforms insights into immediate actions, contributing to business growth. ## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you!