---
title: "Beyond Technology: Driving Organizational Readiness for Data-Driven Success"
id: "84462"
type: "resource"
slug: "beyond-technology-organizational-readiness"
published_at: "2025-06-16T10:33:14+00:00"
modified_at: "2026-03-06T18:48:31+00:00"
url: "https://tealium.com/resource/video/beyond-technology-organizational-readiness/"
markdown_url: "https://tealium.com/resource/video/beyond-technology-organizational-readiness.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "Event Data Framework"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Orchestration & Enrichment"
  - "Real Time Personalization"
taxonomy_vertical:
  - "Retail"
---

Video

Webinar

# Beyond Technology: Driving Organizational Readiness for Data-Driven Success

Pick up a Truman and move him around.Pause wandering

**Zooplus’ Pallavi Modi**, Director of Product: Acquisition & Retention, shares how to **move beyond tools, tech and use cases to build true organizational readiness for customer journey orchestration**. Learn how she secured leadership buy-in, aligned teams, and turned strategy into action — all in service of making data work harder, faster, and smarter.

Packed with practical takeaways on governance, activation, and cross-functional collaboration, this is a must-watch for any team aiming to embed a data-first mindset across the business.

> *Hopefully this session helps you to start thinking of Customer Experience based on leveraging technology rather than building technology to build Customer Experience.**– Pallavi Modi*

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