---
title: "Tealium Customer Loyalty London Masterclass – Personalization, AI, Customer Data"
id: "95101"
type: "resource"
slug: "customer-loyalty-masterclass-london"
published_at: "2026-07-22T13:59:14+00:00"
modified_at: "2026-07-22T14:51:35+00:00"
url: "https://tealium.com/resource/video/customer-loyalty-masterclass-london/"
markdown_url: "https://tealium.com/resource/video/customer-loyalty-masterclass-london.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_topic:
  - "Data Layer"
  - "Data Orchestration"
  - "First-Party Data"
  - "Identity Resolution"
  - "Industry Expert Series"
  - "Personalization"
  - "Real Time Personalization"
taxonomy_vertical:
  - "Automotive"
  - "Entertainment"
  - "Financial"
  - "Hospitality"
  - "Insurance"
  - "Retail"
  - "Telecommunications"
  - "Travel"
---

Webinar

Video

# Tealium Customer Loyalty Masterclass – Personalization, AI, Customer Data

## Learn how brands are rethinking customer loyalty, customer retention, and personalized customer engagement in a market shaped by rising acquisition costs, fragmented attention, and AI-driven expectations. This masterclass explores what modern loyalty looks like and how brands can build stronger customer relationships with real-time, unified, activation-ready customer data. **What's inside:** 0–23 mins: The loyalty landscape, with Sebastian Wangerud 23–63 mins: Panel discussion and Q&A, with Sebastian and Team Tealium **What you'll learn:** ✓ Why loyalty is an outcome – built across the customer experience, not just a program labelled "loyalty" ✓ Trends, tips, and examples of strategies in action ✓ How real-time customer data powers retention and personalization ✓ How brands are adapting in the AI era and for the future Recorded in London, July 2026.

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