--- title: "Winning Beyond the Click: From Prediction to Customer Experience Orchestration" id: "98419" type: "resource" slug: "electrolux-customer-experience-orchestration" published_at: "2026-11-02T13:20:23+00:00" modified_at: "2026-11-11T14:09:49+00:00" url: "https://tealium.com/resource/video/electrolux-customer-experience-orchestration/" markdown_url: "https://tealium.com/resource/video/electrolux-customer-experience-orchestration.md" taxonomy_resource_type: - "Video" taxonomy_product: - "CloudStream™" taxonomy_topic: - "Data Orchestration" taxonomy_vertical: - "Manufacturing" --- [Skip to main content](#main-content) [https://tealium.com/](https://tealium.com/) PlatformSolutionsIndustriesResourcesDeveloperCompany Language [Deutsch](https://tealium.com/de) [Français](https://tealium.com/fr) [Español](https://tealium.com/es) [日本語](https://tealium.com/ja) [Login](https://my.tealiumiq.com/) [Get a Demo](/cdh-demo-2/) Menu ## Platform Customer Data Infrastructure ### Platform [Customer Data Orchestration Platform](https://tealium.com/platform) [Data Collection](https://tealium.com/platform/data-collection) [Data Cloud Activation](https://tealium.com/platform/cloud-activation/) [Customer Data Platform](https://tealium.com/platform/cdp-overview) [Enrichment & Orchestration](https://tealium.com/platform/enrichment-orchestration) [AI](https://tealium.com/platform/tealium-for-ai) ### Integrations [Integrations Overview](/integrations-overview/) [Integrations Marketplace](/integrations/) [Cloud Data Warehouse Partner Ecosystem](/integrations-customer-data-warehouse-partner-ecosystem/) [Conversion API (CAPI) Integrations](/tealiums-suite-of-conversions-apis-capi/) [Snowflake Audience Discovery App](https://tealium.com/audience-discovery-app-snowflake/) ## Solutions Connect your data to the work your team does. ### Roles [Tealium for Marketing](/solutions/marketing-team/) [Tealium for Data & Analytics](/solutions/data-analytics-team/) [Tealium for AI Teams](/products/tealium-for-AI/) ### Use Cases [Growth & Acquisition](/solutions-growth-acquisition/) [Loyalty & Retention](/solutions-loyalty-retention/) [Customer Experience & Personalization](/solutions-customer-experience-personalization/) [Predictive Insights & Customer Analytics](/solutions-predictive-insights-customer-analytics/) [Data Collection & Privacy](/solutions-data-collection-privacy/) [Unified Customer Profile](/solutions-single-customer-view/) [Operationalizing Mobile Data](/products/tealium-for-mobile/) ## Industries Work with the systems you use. 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But how much are you investing in winning the moment after the click? As acquisition costs rise and competition intensifies, traffic alone is no longer a sustainable competitive advantage. The next opportunity is to turn every visit into a more relevant, responsive customer experience — one that adapts to shopper intent and moves people closer to conversion. In this on-demand session, Marienza Benedetti, E-Commerce D2C Personalization and Growth Manager at Electrolux, shares how her team is evolving personalization into adaptive, intent-based commerce. Discover how Electrolux is using customer signals to orchestrate more relevant experiences, create a stronger commercial engine, and build a foundation for sustainable growth. **You will learn how to:** – Move beyond prediction to respond to customer intent in the moment – Turn personalization into an always-on growth lever across the D2C journey – Create customer experiences that are more relevant, connected, and commercially effective – Prepare your ecommerce strategy for what comes next ## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you!