---
title: "From Enterprise Intelligence to Real-Time Action"
id: "97541"
type: "resource"
slug: "from-enterprise-intelligence-to-real-time-action"
published_at: "2026-10-11T19:51:27+00:00"
modified_at: "2026-10-11T19:51:27+00:00"
url: "https://tealium.com/resource/video/from-enterprise-intelligence-to-real-time-action/"
markdown_url: "https://tealium.com/resource/video/from-enterprise-intelligence-to-real-time-action.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "CloudStream™"
taxonomy_topic:
  - "Data Layer"
  - "Data Orchestration"
  - "Data Orchestration & Enrichment"
---

Webinar

Video

# Data Cloud Week: From Enterprise Intelligence to Real-Time Action

## Databricks + Tealium: A 20-minute executive story on governed data, customer signals, and AI-ready activation Vikalp Jain, Managing Director @ Credera

Pick up a Truman and move him around.Pause wandering

In this presentation, Vikalp Jain, Managing Director at Credera, outlines how organizations can bridge the gap between enterprise intelligence and real-time customer engagement. The session demonstrates how uniting Databricks (the governed enterprise intelligence layer) with Tealium (the real-time customer data and activation layer) enables businesses to shift from slow batch-processing models to immediate, real-time customer action. Supported by a real-world enterprise case study, the talk highlights how unifying systems of insight and action unlocks faster activation, improved governance, and scalable AI readiness.

## Key Learning Points

- **Unify Insight & Action:** Connect Databricks’ governed data with Tealium’s live signals to personalize customer experiences in the moment.
- **Real-Time Data Shift:** Move beyond slow batch pipelines to “sense and decide in the moment” operations.
- **Enterprise Proven Results:** Discover how a major airline reduced data product time-to-market by 50% and saved 1.2M hours over 5 years.
- **AI & Agent Readiness:** Ground your AI models and agents in current, consented, real-time context rather than stale weekly extracts.
- **4-Step Implementation Playbook:** Follow a pragmatic approach to scale fast: **Choose** one high-value target, **Govern** reusable assets, **Connect** live signals, and **Activate** immediately.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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