---
title: "From Transaction to Recognition: The Power of RIght-Now Context"
id: "92689"
type: "resource"
slug: "from-transaction-to-recognition-the-power-of-right-now-context"
published_at: "2026-05-12T14:37:53+00:00"
modified_at: "2026-05-12T14:37:53+00:00"
url: "https://tealium.com/resource/video/from-transaction-to-recognition-the-power-of-right-now-context/"
markdown_url: "https://tealium.com/resource/video/from-transaction-to-recognition-the-power-of-right-now-context.md"
taxonomy_resource_type:
  - "Video"
taxonomy_topic:
  - "Digital Velocity 2026 NYC"
---

Video

# From Transaction to Recognition: The Power of RIght-Now Context

## The contact center is a critical moment in the customer journey, where data gaps affect both customers and agents. This session explores how real-time customer data and intelligence can improve service experiences, give agents better context, and enable more connected contact center interactions

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[eBook Top Use Cases from Digital Velocity London 2026 Learn More](https://tealium.com/resource/ebook/dv-emea-2026-use-cases/)