---
title: "L.L. Bean-Real-Time Marketing at L.L. Bean"
id: "18311"
type: "resource"
slug: "l-l-bean-real-time-marketing-at-l-l-bean"
published_at: "2019-04-23T17:17:12+00:00"
modified_at: "2025-10-20T20:01:07+00:00"
url: "https://tealium.com/resource/video/l-l-bean-real-time-marketing-at-l-l-bean/"
markdown_url: "https://tealium.com/resource/video/l-l-bean-real-time-marketing-at-l-l-bean.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQS8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL3Y0V2xLUTJESkdFJTNGcmVsJTNEMCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDL2lmcmFtZSUzRSUzQy9kaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1549576501319{margin-bottom: 0px !important;}\"]L.L. Bean-Real-Time Marketing at L.L. BeanLearn how L.L. Bean is using the Tealium AudienceStream™ real-time enterprise data platform to improve the performance of its cart abandonment programs, as well as better align customer treatments..."
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Layer"
  - "Data Orchestration & Enrichment"
  - "Digital Velocity"
  - "Tag Management"
taxonomy_vertical:
  - "Retail"
---

Video

# L.L. Bean-Real-Time Marketing at L.L. Bean

Pick up a Truman and move him around.Pause wandering

## L.L. Bean-Real-Time Marketing at L.L. Bean

Learn how L.L. Bean is using the Tealium AudienceStream™ real-time enterprise data platform to improve the performance of its cart abandonment programs, as well as better align customer treatments across all digital touch points. AudienceStream provides L.L. Bean with a single source of universal, 360-degree customer profiles that can be leveraged across its entire marketing technology stack to improve results in real time. Watch this video from Digital Velocity 2015.

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