---
title: "Lifecycle Marketing with the CDH & Appboy"
id: "18289"
type: "resource"
slug: "lifecycle-marketing-with-the-udh-appboy"
published_at: "2019-03-14T18:00:03+00:00"
modified_at: "2025-10-20T20:56:07+00:00"
url: "https://tealium.com/resource/video/lifecycle-marketing-with-the-udh-appboy/"
markdown_url: "https://tealium.com/resource/video/lifecycle-marketing-with-the-udh-appboy.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQS8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL05Ya1d2QXEwUFNjJTNGcmVsJTNEMCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDL2lmcmFtZSUzRSUzQy9kaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1549576501319{margin-bottom: 0px !important;}\"]Lifecycle Marketing with the CDH & Appboy Chief Innovation Officer, Jay Calavas shows us how to create lifecycle marketing around failed keywords using the Customer Data Hub and Appboy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=\"50\"][/vc_column][/vc_row]"
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Integrations and Connectors"
---

Video

# Lifecycle Marketing with the CDH & Appboy

Pick up a Truman and move him around.Pause wandering

## Lifecycle Marketing with the CDH & Appboy

Chief Innovation Officer, Jay Calavas shows us how to create lifecycle marketing around failed keywords using the Customer Data Hub and Appboy.

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