---
title: "Lowercasing Search Queries in Analytics"
id: "18300"
type: "resource"
slug: "lowercasing-search-queries-in-analytics"
published_at: "2019-03-14T18:00:11+00:00"
modified_at: "2025-10-20T20:56:12+00:00"
url: "https://tealium.com/resource/video/lowercasing-search-queries-in-analytics/"
markdown_url: "https://tealium.com/resource/video/lowercasing-search-queries-in-analytics.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQS8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL0lqVzF2SDBEclF3JTNGcmVsJTNEMCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDL2lmcmFtZSUzRSUzQy9kaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1549576501319{margin-bottom: 0px !important;}\"]Lowercasing Search Queries in Analytics Data is an organization's most valuable asset, but it's only good as its' quality. Senior Solutions Consultant, Elizabeth Marshall, shows nontechnical users how to lowercase search keywords before sending..."
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Integrations and Connectors"
  - "Tag Management"
---

Video

# Lowercasing Search Queries in Analytics

Pick up a Truman and move him around.Pause wandering

## Lowercasing Search Queries in Analytics

Data is an organization’s most valuable asset, but it’s only good as its’ quality. Senior Solutions Consultant, Elizabeth Marshall, shows nontechnical users how to lowercase search keywords before sending to Google Analytics.

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