---
title: "Providence St. Joseph Health- The Marketing Data Chain and an Untapped Opportunity"
id: "18335"
type: "resource"
slug: "providence-st-joseph-health-the-marketing-data-chain-and-an-untapped-opportunity"
published_at: "2019-04-23T17:17:24+00:00"
modified_at: "2025-10-20T20:46:47+00:00"
url: "https://tealium.com/resource/video/providence-st-joseph-health-the-marketing-data-chain-and-an-untapped-opportunity/"
markdown_url: "https://tealium.com/resource/video/providence-st-joseph-health-the-marketing-data-chain-and-an-untapped-opportunity.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQS8vd3d3LnlvdXR1YmUuY29tL2VtYmVkLzlvNFdRS0hESFZFJTNGcmVsJTNEMCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDL2lmcmFtZSUzRSUzQy9kaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1549576501319{margin-bottom: 0px !important;}\"]Providence St. Joseph Health- The Marketing Data Chain and an Untapped Opportunity Madelyn Mills, Director, Marketing Platform, Providence St. Joseph Health For too long Marketers have been at the end of the data food..."
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "Tealium for Healthcare"
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Orchestration & Enrichment"
  - "Digital Velocity"
  - "Identity Resolution"
  - "Mobile & Connected Devices"
  - "Tag Management"
taxonomy_vertical:
  - "Healthcare"
---

Webinar

Video

# Providence St. Joseph Health- The Marketing Data Chain and an Untapped Opportunity

Pick up a Truman and move him around.Pause wandering

## Providence St. Joseph Health- The Marketing Data Chain and an Untapped Opportunity

Madelyn Mills, Director, Marketing Platform, Providence St. Joseph Health

For too long Marketers have been at the end of the data food chain; limited to nightly batched extracts, one-way data feeds, and manual uploads. However, in the context of a rapidly evolving landscape of predictive modeling, data science, and machine learning Marketing holds some of the earliest signals of customer intent. In this session, Madelyn Mills will talk about how Providence St. Joseph Health is integrating Marketing signals into their data supply chain, proposing a framework for evaluating your digital maturity, and looking forward at how Marketing data can influence the clinical customer experience.

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