---
title: "Success With Data in an AI-Driven, Agentic Future"
id: "90719"
type: "resource"
slug: "success-ai-driven-agentic-future"
published_at: "2026-03-26T13:28:19+00:00"
modified_at: "2026-05-12T10:11:31+00:00"
url: "https://tealium.com/resource/video/success-ai-driven-agentic-future/"
markdown_url: "https://tealium.com/resource/video/success-ai-driven-agentic-future.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Layer"
  - "Digital Velocity London"
  - "Tag Management"
taxonomy_vertical:
  - "Retail"
---

Webinar

Video

# Success With Data in an AI-Driven, Agentic Future

## **Speaker: Jeff Lunsford | CEO, Tealium** AI is shifting from "generative" to "agentic." For AI agents to be accurate and accountable, they require a Real-Time Context Engine powered by consented customer data. As we enter the era of Agentic AI, the difference between success and failure lies in your data architecture. In this keynote (presented at Digital Velocity London 2026), Tealium CEO Jeff Lunsford explains how real-time, consented customer data serves as the "context engine" required to make AI agents accurate, accountable, and relevant for enterprise scale. Watch this to learn about: **The Rise of AI Agents:** Moving from generative chatbots to autonomous agentic workflows **The Context Engine:** Why a Customer Data Platform (CDP) is the foundational layer for AI accuracy **Privacy-First AI:** Navigating identity resolution and data consent in an automated future **Data Cloud Integration:** Connecting your data warehouse (Snowflake, Databricks, BigQuery) to real-time AI execution

Pick up a Truman and move him around.Pause wandering

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