---
title: "The Buy-In Problem: From Silos to Synergy"
id: "92564"
type: "resource"
slug: "the-buy-in-problem-from-silos-to-synergy"
published_at: "2026-05-07T20:57:32+00:00"
modified_at: "2026-05-07T20:57:32+00:00"
url: "https://tealium.com/resource/video/the-buy-in-problem-from-silos-to-synergy/"
markdown_url: "https://tealium.com/resource/video/the-buy-in-problem-from-silos-to-synergy.md"
taxonomy_resource_type:
  - "Video"
taxonomy_topic:
  - "Digital Velocity 2026 NYC"
---

Video

# The Buy-In Problem: From Silos to Synergy

## Successful customer data strategies rely on more than technology, they require alignment across the organization. In this panel, data and marketing leaders will share how they secured cross-functional buy-in, broke down silos, and built lasting collaboration around their CDP initiatives.

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