---
title: "The Data Activation Gap"
id: "97476"
type: "resource"
slug: "the-data-activation-gap"
published_at: "2026-10-11T19:44:39+00:00"
modified_at: "2026-10-11T19:44:54+00:00"
url: "https://tealium.com/resource/video/the-data-activation-gap/"
markdown_url: "https://tealium.com/resource/video/the-data-activation-gap.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "CloudStream™"
taxonomy_topic:
  - "Data Layer"
  - "Data Orchestration"
  - "Data Orchestration & Enrichment"
---

Webinar

Video

# Data Cloud Week: The Data Activation Gap

## Discover how leading enterprises are closing the Data Activation Gap to transform customer experience and drive measurable revenue growth. Shalima Bhalla, CX Solutions & GTM Leader - Telco @ AWS

Pick up a Truman and move him around.Pause wandering

This presentation demonstrates how combining real-time data streaming with frontline tools empowers call center agents with immediate customer context—enabling proactive engagement, intelligent routing, and seamless support across every stage of the customer lifecycle.

## What You’ll Learn

- **Bridging the Data Activation Gap:** Learn why multi-million dollar data stacks still leave frontline agents operating blind, and how to deliver real-time insights directly to customer-facing teams.
- **Driving Lifecycle Impact:** Discover strategies to increase acquisition conversions by 40%, achieve a 92% first-week activation rate, and lower customer complaints by 60% through proactive outage notifications.
- **Proactive Churn & Bad Debt Prevention:** Identify early behavioral signals to intercept at-risk customers with targeted retention offers and flexible payment options before losing revenue.
- **Turning Support into Expansion:** See how equipping agents with live usage and browsing insights turns routine customer calls into upsell and cross-sell opportunities.
- **A 90-Day Implementation Playbook:** Get a step-by-step framework to audit your customer pain points, pilot high-value use cases, and scale data activation across your enterprise.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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