---
title: "The Death of the Anonymous Visitor: Redefining Anonymous Visitors"
id: "18446"
type: "resource"
slug: "the-death-of-the-anonymous-visitor-redefining-anonymous-visitors"
published_at: "2019-03-14T18:01:01+00:00"
modified_at: "2025-10-20T20:01:33+00:00"
url: "https://tealium.com/resource/video/the-death-of-the-anonymous-visitor-redefining-anonymous-visitors/"
markdown_url: "https://tealium.com/resource/video/the-death-of-the-anonymous-visitor-redefining-anonymous-visitors.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQS8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL1BKdGdWcVVadk5vJTNGcmVsJTNEMCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDL2lmcmFtZSUzRSUzQy9kaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1549576501319{margin-bottom: 0px !important;}\"]The Death of the Anonymous Visitor: Redefining Anonymous VisitorsA company’s first-party data is undoubtedly a growing source of competitive advantage and the critical element in developing a unified customer view. Because of traditional marketing..."
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
  - "Data Orchestration & Enrichment"
  - "Identity Resolution"
---

Video

# The Death of the Anonymous Visitor: Redefining Anonymous Visitors

Pick up a Truman and move him around.Pause wandering

## The Death of the Anonymous Visitor: Redefining Anonymous Visitors

A company’s first-party data is undoubtedly a growing source of competitive advantage and the critical element in developing a unified customer view. Because of traditional marketing approaches, we often wait until a potential customer has provided a source of identity before focusing on the delivery of a personalized customer experience. But the opportunity to start building a better customer understanding and comprehensive engagement approach much earlier is not only possible – it’s increasingly paramount. In this interview, Jay Calavas, Chief Innovation Officer at Tealium, redefines the notion of ‘anonymous’ data and detail how today’s marketers can leverage rich, first-party customer and visitor data long before an identifier is captured.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

### Loading

Learn more

### Loading

Learn more

### Loading

Learn more

### Submitted! Thank you!