---
title: "Unifying Real-Time Data and Lifetime Value"
id: "97550"
type: "resource"
slug: "unifying-real-time-data-and-lifetime-value"
published_at: "2026-10-11T19:59:30+00:00"
modified_at: "2026-10-11T19:59:30+00:00"
url: "https://tealium.com/resource/video/unifying-real-time-data-and-lifetime-value/"
markdown_url: "https://tealium.com/resource/video/unifying-real-time-data-and-lifetime-value.md"
taxonomy_resource_type:
  - "Video"
  - "Webinar"
taxonomy_product:
  - "CloudStream™"
taxonomy_topic:
  - "Data Layer"
  - "Data Orchestration"
  - "Data Orchestration & Enrichment"
---

Webinar

Video

# Data Cloud Week: Unifying Real-Time Data and Lifetime Value

## Legal & General’s Customer 360 Strategy with Tealium and Snowflake Gareth Jones, Head of Engagement MarTech @ Legal & General

Pick up a Truman and move him around.Pause wandering

In this session, Yasin Wilcox (Customer Success Manager at Tealium) interviews Gareth Jones (Head of Engagement Marketing Technology at Legal & General) about how the global financial services company leverages real-time data from Tealium and customer insights from Snowflake to build a true Customer 360 strategy. Gareth details how combining these technologies overcomes legacy system barriers to personalize experiences, improve call center optimization, drive online conversions, and maximize return on ad spend.

## Key Learning Points

- ### **The “3 A’s” Framework:** Master Activation, Analysis, and Data Access to drive meaningful CX improvements.
- ### **Real-Time Data Integration:** Combine real-time signals with deep analytics to build a two-way data feedback loop.
- ### **Call Center Optimization:** Use real-time abandonment signals and segment data to boost conversions by over 50%.
- ### **Personalized Product Journeys:** Tailor content to dynamic customer segments to achieve a 15% lift in online sales.
- ### **Smarter Marketing Spend:** Fuel ad platforms with lifetime value (LTV) models to optimize ad spend and increase ROAS.
- ### **Rapid Experimentation:** Accelerate testing and measurement cycles to quickly scale high-performing campaigns.
- ### **Scalable Strategy:** Start with high-impact, focused use cases to gain stakeholder buy-in before scaling enterprise-wide.

## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0)

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