--- title: "From Error Messages to Smart Guidance: How Unipol Uses Real-Time Data to Personalize the Customer Experience" id: "98431" type: "resource" slug: "unipol-real-time-data-for-personalization" published_at: "2026-11-02T14:13:05+00:00" modified_at: "2026-11-11T14:10:48+00:00" url: "https://tealium.com/resource/video/unipol-real-time-data-for-personalization/" markdown_url: "https://tealium.com/resource/video/unipol-real-time-data-for-personalization.md" taxonomy_resource_type: - "Video" taxonomy_product: - "CloudStream™" taxonomy_topic: - "Personalization" taxonomy_vertical: - "Financial" --- [Skip to main content](#main-content) [https://tealium.com/](https://tealium.com/) PlatformSolutionsIndustriesResourcesDeveloperCompany Language [Deutsch](https://tealium.com/de) [Français](https://tealium.com/fr) [Español](https://tealium.com/es) [日本語](https://tealium.com/ja) [Login](https://my.tealiumiq.com/) [Get a Demo](/cdh-demo-2/) Menu ## Platform Customer Data Infrastructure ### Platform [Customer Data Orchestration Platform](https://tealium.com/platform) [Data Collection](https://tealium.com/platform/data-collection) [Data Cloud Activation](https://tealium.com/platform/cloud-activation/) [Customer Data Platform](https://tealium.com/platform/cdp-overview) [Enrichment & Orchestration](https://tealium.com/platform/enrichment-orchestration) [AI](https://tealium.com/platform/tealium-for-ai) ### Integrations [Integrations Overview](/integrations-overview/) [Integrations Marketplace](/integrations/) [Cloud Data Warehouse Partner Ecosystem](/integrations-customer-data-warehouse-partner-ecosystem/) [Conversion API (CAPI) Integrations](/tealiums-suite-of-conversions-apis-capi/) [Snowflake Audience Discovery App](https://tealium.com/audience-discovery-app-snowflake/) ## Solutions Connect your data to the work your team does. ### Roles [Tealium for Marketing](/solutions/marketing-team/) [Tealium for Data & Analytics](/solutions/data-analytics-team/) [Tealium for AI Teams](/products/tealium-for-AI/) ### Use Cases [Growth & Acquisition](/solutions-growth-acquisition/) [Loyalty & Retention](/solutions-loyalty-retention/) [Customer Experience & Personalization](/solutions-customer-experience-personalization/) [Predictive Insights & Customer Analytics](/solutions-predictive-insights-customer-analytics/) [Data Collection & Privacy](/solutions-data-collection-privacy/) [Unified Customer Profile](/solutions-single-customer-view/) [Operationalizing Mobile Data](/products/tealium-for-mobile/) ## Industries Work with the systems you use. 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Generic error messages and one-size-fits-all recommendations often leave customers without the guidance they need — especially at important moments in their journey. In this on-demand session, Gianrico Sarracco, Lead Digital Intelligence at Gruppo Unipol, shares two real-world use cases showing how Unipol is putting customer context at the heart of the digital insurance experience. Discover how behavioral and profile data provided by Tealium helps Unipol give AI the context it needs to replace generic error messages with personalized guidance and deliver smarter, highly relevant recommendations for additional coverage, right when customers need them. **Watch the session to learn how to:** – Use real-time behavioral and profile data to make digital experiences more relevant – Replace generic error messages with personalized, actionable guidance – Help AI deliver more intelligent recommendations for additional insurance coverage – Create more helpful customer experiences at the moments that matter most ## Featured Resources [Powered by Tealium](https://tealium.com/blog/teal-on-teal/how-we-used-our-own-stack-to-personalize-tealium-com/?db_surface=web&db_slot=0) ### Loading Learn more ### Loading Learn more ### Loading Learn more ### Submitted! Thank you!