---
title: "Upping the Stakes With Customer Data"
id: "23906"
type: "resource"
slug: "upping-the-stakes-with-customer-data"
published_at: "2019-07-18T15:51:09+00:00"
modified_at: "2025-10-20T20:44:57+00:00"
url: "https://tealium.com/resource/video/upping-the-stakes-with-customer-data/"
markdown_url: "https://tealium.com/resource/video/upping-the-stakes-with-customer-data.md"
excerpt: "[vc_row][vc_column][mk_padding_divider size=\"80\"][/vc_column][/vc_row][vc_row][vc_column width=\"2/3\"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1yZXNwb25zaXZlJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGekEybU5KN1RiUGslM0ZyZWwlM0QwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhY2NlbGVyb21ldGVyJTNCJTIwYXV0b3BsYXklM0IlMjBlbmNyeXB0ZWQtbWVkaWElM0IlMjBneXJvc2NvcGUlM0IlMjBwaWN0dXJlLWluLXBpY3R1cmUlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0UlM0MlMkZkaXYlM0U=[/vc_raw_html][/vc_column][vc_column width=\"1/3\"][vc_column_text css=\".vc_custom_1564008043001{margin-bottom: 0px !important;}\"]Upping the Stakes With Customer Data Niall Keating, Head of Data Solutions (Trading, Martech & Data), Sportsbet With data at the very heart today's customer experience, lines are blurring at the intersection of technology,..."
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
  - "TiQ Tag Management™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "Digital Services"
---

Video

# Upping the Stakes With Customer Data

Pick up a Truman and move him around.Pause wandering

## Upping the Stakes With Customer Data

Niall Keating, Head of Data Solutions (Trading, Martech & Data), Sportsbet

With data at the very heart today’s customer experience, lines are blurring at the intersection of technology, Marketing, IT, Data and business. Teams often struggling for control about how to best shape the ideal customer experience. Find out why Sportsbet chose a CDP to supercharge their martech stack and how their data-led marketing approach has enhanced the way they engage with their customers.

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