---
title: "Who Changed What – And When? A Framework for Profile Change Control at Scale"
id: "92695"
type: "resource"
slug: "who-changed-what-and-when-a-framework-for-profile-change-control-at-scale"
published_at: "2026-05-12T14:44:22+00:00"
modified_at: "2026-05-12T14:44:22+00:00"
url: "https://tealium.com/resource/video/who-changed-what-and-when-a-framework-for-profile-change-control-at-scale/"
markdown_url: "https://tealium.com/resource/video/who-changed-what-and-when-a-framework-for-profile-change-control-at-scale.md"
taxonomy_resource_type:
  - "Video"
taxonomy_product:
  - "Tealium for AI"
taxonomy_vertical:
  - "Financial"
---

Video

# Who Changed What - And When? A Framework for Profile Change Control at Scale

## For organizations operating in highly regulated sectors like financial services and mortgage lending, maintaining strict control over data architecture is critical. When multiple teams access a Customer Data Platform (CDP), knowing exactly "who changed what—and when" is essential for operational stability and compliance. This session explores Pennymac’s robust framework for profile change control, detailing how to build reliable audit trails without sacrificing technical agility.

## Featured Resources

[Video From Data Layer to Context Orchestration: Tealium’s 2026 Innovation Roadmap Learn More](https://tealium.com/resource/video/2026-innovation-roadmap/)
[Webinar Data Layer Sessions: How to Plan for an Enterprise Data Layer for 2026 with Nick Albertini Learn More](https://tealium.com/resource/webinar/data-layer-sessions-how-to-plan-for-an-enterprise-data-layer-for-2026-with-nick-albertini/)
[eBook Top Use Cases from Digital Velocity London 2026 Learn More](https://tealium.com/resource/ebook/dv-emea-2026-use-cases/)
