---
title: "Real-Time Contextual Customer Data: The Key to Winning in the Age of AI"
id: "94624"
type: "resource"
slug: "real-time-contextual-customer-data-the-key-to-winning-in-the-age-of-ai"
published_at: "2026-07-09T06:55:40+00:00"
modified_at: "2026-07-21T01:41:16+00:00"
url: "https://tealium.com/resource/webinar/real-time-contextual-customer-data-the-key-to-winning-in-the-age-of-ai/"
markdown_url: "https://tealium.com/resource/webinar/real-time-contextual-customer-data-the-key-to-winning-in-the-age-of-ai.md"
taxonomy_resource_type:
  - "Webinar"
taxonomy_product:
  - "Tealium for AI"
taxonomy_topic:
  - "AI and Machine Learning"
---

Webinar

# Real-Time Contextual Customer Data: The Key to Winning in the Age of AI

## AI Is Ready. Is Your Data Ready to Make It Perform?

#### **AI has momentum. What most organisations are missing is the data foundation to make it real.** The numbers are striking: 95% of generative AI pilots are failing to deliver meaningful revenue impact. 60% of AI projects are abandoned due to data problems. 42% of organisations have already shelved AI initiatives, up 17% from the year before. The investment is real. The results are not keeping pace. **The problem is not the model.** The models are smart. The problem is connectivity: incomplete data, slow activation, and no feedback loop to help AI learn from what it did. A chatbot that cannot see a customer’s recent behaviour treats a 10-year VIP like a stranger. A propensity score calculated overnight is yesterday’s guess by morning. An AI agent that can reason brilliantly but cannot act across systems is a **brain in a jar.** **Watch this on-demand session**to explore how organisations can close the gap between AI ambition and AI impact, and why the next phase will be won by those who can connect **real-time context, consented data and connected infrastructure** so AI can understand, decide and act in the moment.

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