---
title: "Real-Time Personalization with Tealium + AWS: Smarter AI and Service Start with Real-Time Customer Data"
id: "94133"
type: "resource"
slug: "real-time-personalization-aws"
published_at: "2026-06-12T15:32:12+00:00"
modified_at: "2026-06-12T15:32:12+00:00"
url: "https://tealium.com/resource/webinar/real-time-personalization-aws/"
markdown_url: "https://tealium.com/resource/webinar/real-time-personalization-aws.md"
taxonomy_resource_type:
  - "Webinar"
taxonomy_product:
  - "Tealium for AI"
taxonomy_topic:
  - "AI and Machine Learning"
  - "Data Layer"
  - "Data Privacy Governance"
  - "Data Warehousing and Analytics"
  - "Real Time Personalization"
---

Webinar

# Real-Time Personalization with Tealium + AWS: Smarter AI and Service Start with Real-Time Customer Data

## Businesses have the data, cloud infrastructure, and AI ambition, but many still struggle to connect those pieces into live customer journeys. This webinar shows how Tealium and AWS work together to turn real-time customer signals into action across digital channels and the contact center.

#### Attendees will learn how Tealium helps route governed customer data into Amazon Bedrock and Amazon SageMaker to operationalize AI use cases like next-best action, scoring, and recommendations in real time. They will also see how Tealium and Amazon Connect help teams bring digital behavior into the contact center to improve routing, agent context, efficiency, and conversion. By the end of the session, attendees will have a practical view of how to use Tealium and AWS to personalize faster, modernize service, and drive measurable business value without stitching together a complex custom stack from scratch. Here’s what you will learn: - How to operationalize AI with Tealium + AWS using real-time customer data. - How to personalize and respond in the moment instead of relying on delayed batch workflows. - How to connect digital behavior and the contact center to improve both customer experience and conversion.

## Featured Resources

[Video From Data Layer to Context Orchestration: Tealium’s 2026 Innovation Roadmap Learn More](https://tealium.com/resource/video/2026-innovation-roadmap/)
[Webinar Data Layer Sessions: How to Plan for an Enterprise Data Layer for 2026 with Nick Albertini Learn More](https://tealium.com/resource/webinar/data-layer-sessions-how-to-plan-for-an-enterprise-data-layer-for-2026-with-nick-albertini/)
[eBook Top Use Cases from Digital Velocity London 2026 Learn More](https://tealium.com/resource/ebook/dv-emea-2026-use-cases/)