“No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.”
To better understand how businesses are leveraging Customer Data Platforms (CDPs), Tealium surveyed more than 1,000 marketing and business leaders globally.
This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the somewhat paradoxical priorities of better protecting customer data privacy while also making the customer experience more personalized.
