Executive Summary

The first Econsultancy Tag Management Buyer’s Guide  is the most comprehensive report available on this topic, and an invaluable resource for client-side marketers and suppliers who want to understand this market.

This guide looks at market trends within this sector, with profiles of 12 leading tag management vendors as well as advice for buyers looking for a technology provider.

Buyers need to understand the different types of vendors who are staking a claim on this space. While some vendors are positioning themselves carefully as pureplay tag management providers, other companies offer a tag management solution as part of a wider portfolio of services.

There are various trends which are fuelling the tag management market, including the proliferation of tags relating to a host of technologies and platforms associated with numerous digital marketing disciplines and channels.

Trends covered in detail in this report include…

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