How Dirty is Your Data?

Strategic Plan: The Customer Trust and Privacy Playbook


Executive Summary

‘As consumers’ privacy concerns grow, marketers must rethink their data practices. Today’s data governance practices — the rules that guide what consumer data a company collects; how it stores, transfers, and manages that data; and how it uses and disposes of that data — are nebulous at best and dangerously misguided at worst. Marketers must redefine how their organizations treat customers’ personal data.’

This report helps marketers categorize the different types of data their firms collect and provides guidelines on how to govern that data. Get the report and learn:

  • Different types of data being collected and emerging data types that further complicate the landscape
  • The 3 dimensions for evaluating consumer data
  • Guidelines on how to govern that data

Download your complimentary copy of the May 2018 Forrester report, “How Dirty is Your Data?” to learn more.

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