---
title: "Returning to “Adventure” – Travel Edition"
id: "54576"
type: "resource"
slug: "returning-to-adventure-travel-edition"
published_at: "2022-09-08T11:05:15+00:00"
modified_at: "2025-10-20T20:44:39+00:00"
url: "https://tealium.com/resource/whitepaper/returning-to-adventure-travel-edition/"
markdown_url: "https://tealium.com/resource/whitepaper/returning-to-adventure-travel-edition.md"
excerpt: "[mk_page_section bg_stretch=\"true\" enable_3d=\"true\" bg_gradient=\"horizontal\" video_color_mask=\"#4cc6f8\" gr_end=\"#54fee8\" video_opacity=\"1\" padding_top=\"150\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1592359299845{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"1/2\" css=\".vc_custom_1592359845961{padding-right: 8% !important;}\"][mk_padding_divider size=\"50\"][mk_fancy_title color=\"#ffffff\" size=\"38\" line_height=\"105\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"]Returning to Adventure[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"38\" line_height=\"105\" font_weight=\"900\" margin_bottom=\"5\" font_family=\"none\"] An expert travel guide to post-pandemic adventure [/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Data Privacy Governance"
taxonomy_vertical:
  - "Hospitality"
  - "Travel"
---

Whitepaper

# Returning to Adventure

## An expert travel guide to post-pandemic adventure

Pick up a Truman and move him around.Pause wandering

#### As Europe starts to come out from over 2 years of lockdown (to greater or lesser degrees depending on local measures), consumers are looking to take advantage of the ability to escape on holiday once again. This brings a huge opportunity to the travel and hospitality sector, but it also highlights the need, more so than ever, to understand consumers needs and drivers of today. Our latest research, **Returning to Adventure**, deep-dives into what consumer attitudes to holiday bookings look like post-pandemic, what drives loyalty to result in return bookings, and how people are holidaying post-lockdown. ### Download the guide to learn: - How the public is approaching travel post covid - Relevant loyalty drivers – which habits are hard to drop, and which anxieties are harder to quell - How to identify promotional opportunities after personal and financial disruptions through the spikes of the pandemic and the current ‘cost of living’ crisis - Country focus – attitudes and quirks of consumers across the UK, Germany, Italy, France and Spain

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