---
title: "The CDP Opportunity"
id: "15773"
type: "resource"
slug: "the-cdp-opportunity"
published_at: "2018-04-25T23:06:27+00:00"
modified_at: "2020-03-03T20:50:34+00:00"
url: "https://tealium.com/resource/whitepaper/the-cdp-opportunity/"
markdown_url: "https://tealium.com/resource/whitepaper/the-cdp-opportunity.md"
excerpt: "[mk_page_section bg_color=\"#007cc2\" padding_top=\"100\" padding_bottom=\"0\" sidebar=\"press-releases-sidebar\"][vc_column css=\".vc_custom_1500484411293{padding-top: 2% !important;}\"][vc_row_inner][vc_column_inner width=\"2/3\"][mk_padding_divider size=\"50\" visibility=\"hidden-sm\"][mk_fancy_title tag_name=\"h1\" color=\"#ffffff\" size=\"48\" font_weight=\"300\" font_style=\"normal\" txt_transform=\"none\" margin_bottom=\"0\" font_family=\"none\"]REPORT The CDP Opportunity[/mk_fancy_title][mk_fancy_title color=\"#ffffff\" size=\"30\" font_family=\"none\"]How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant, and Personalized Experiences[/mk_fancy_title][/vc_column_inner][vc_column_inner width=\"1/3\" css=\".vc_custom_1524073170917{margin-bottom:..."
taxonomy_resource_type:
  - "Whitepaper"
taxonomy_product:
  - "AudienceStream Customer Data Platform™"
taxonomy_topic:
  - "Customer Data Platforms"
---

Whitepaper

# REPORT The CDP Opportunity

## How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant, and Personalized Experiences

Pick up a Truman and move him around.Pause wandering

#### ### Executive Summary Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application. Over the past few decades, countless technologies have been introduced to help make sense of this data salad. While some tools have offered considerable improvement in managing disparate sources of data, none have been able to fully deliver on the promise and opportunity of data-driven marketing. ### Download the full Report ### In this report, SapientRazorfish and Tealium examine the Customer Data Platform (CDP) and: - What makes a CDP different - Capabilities of a CDP - Key advantages over existing models

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