Create An Effective Marketing Technology Blueprint

Executive Summary

It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an option. Fragmented data sources mean fragmented insights, making it impossible to develop a holistic view of your customers and provide meaningful, consistent customer experiences. But selecting the right marketing tools and applications is just the first step: the key is aligning your strategy, resources, and processes with the goal of becoming a customer-obsessed organization.

This Forrester report, “Create an Effective Marketing Technology Blueprint,” provides an in-depth look at how to evolve into a real-time marketing organization, including:

• Six specific competencies that serve as the pillars for customer-obsessed enterprise marketing technology initiatives
• Four stages of enterprise marketing technology maturity
• Guidelines for identifying your areas of improvement and defining a clear set of priorities
• Key factors that ultimately define success

To take the first step towards developing your comprehensive enterprise technology marketing blueprint, download the full report now.