PRODUCT
Event Store: Fresh Data Built For Action
The rise of data-driven marketing has resulted in an influx of technology vendors, tags, and data. You can rely on individual vendors to make that data available to you in a timely manner, or simply subscribe to Tealium Event Store – a rich, fresh, and complete set of data straight from your Tealium iQ tag management system.
BENEFITS:
- Timely access to web and mobile interaction data for immediate use by analytics and business intelligence systems
- Use existing Tealium iQ data definitions to build consistent cross-channel feeds
- Collect event interaction data beyond typical web analytics data points
Tag management systems (TMS) have become an integral part of the digital marketing stack, streamlining the process for deploying new vendors, and acting as a reliable source for exchanging data with vendors. Tealium Event Store introduces the most efficient way for collecting and exporting raw, correlated, event-level data, enabling marketers to establish a solid foundation for better customer insights.
Solution Overview
Event Store, a feature of the Tealium iQ™ tag management system, provides clients with a clean, timely export of all of their event-level digital data. The service is an extension of Tealium iQ, which in addition to transmitting data to online vendors, can send the superset of those same data points to a cloud-based repository. This highly actionable data can then be made available to marketers and leveraged by third-party reporting tools, or sent to the customer’s own data warehouse.
How it Works
Through Event Store, Tealium iQ users can define all the data points they want to make available, and then begin collecting this information within minutes. The data is made available hourly, and can be integrated into any data warehouse, helping to increase the effectiveness of customer acquisition and retention programs.
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A clean stream of event-level data
The data collected from digital marketing vendors typically comes in the vendor’s nomenclature and is based on their unique reporting structure. Prior to processing the data, it must first be unraveled from the vendor’s syntax, translated to the organization’s data language, and then transported to their business intelligence tool. Event Store provides organizations with a clean, consistent feed of their digital data, so marketing teams can quickly turn the data into action.
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Actionable, correlated data
One of the biggest problems organizations face with their marketing data, is trying to correlate visitor interaction data across different vendors—a technically challenging, costly and extremely time-consuming process. Event Store enables marketers to easily correlate data across vendors, resulting in a highly actionable data stream.
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Faster data delivery
Many marketers are stuck with a 24-hour gap between the events and the data feed from their vendors. Tealium understands that data-driven marketing teams need timely access to how their visitors are interacting with their website so they can make fast, informed decisions on how to improve their marketing campaigns. Event Store provides users with an hourly feed of all of their event-level data.
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Standardized data and control
Tealium iQ, digital data is built on a common and consistent data layer used by all your vendors, providing a standard data collection methodology across multiple touchpoints that include web, mobile apps, mobile sites, and more. Users can control which data points to send to which vendors with the click of a mouse, allowing companies to easily audit the exchange of data and identify the data shared with each vendor.
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Customized data collection
Users can deploy Event Store on all of their pages, or specify which pages they want to collect data from, such as getting rich data from their order confirmation pages. Tealium allows users to customize the data they collect, and specifically how it gets delivered, and when.
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