Forrester Report
How to Design and Build a Great Consumer Data Privacy Organization

How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. This means that customer insights (CI) pros and marketing leaders must actively participate in their organization’s privacy program.

In this report, Forrester outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play. The report covers:

• Four new stakeholders that have emerged as the data landscape evolves
• Five core consumer data privacy management responsibilities
• 6 success attributes for building an effective privacy organization

Download your complimentary copy of the April 2017 Forrester report, “How to Design and Build a Great Consumer Data Privacy Organization” to learn more.