Gartner Report:
Mastering Data and Analytics: ‘Table Stakes’ for Digital Business

EXECUTIVE SUMMARY:

“The transformation to digital business is not incremental.”

The time is now for today’s marketing and analytics leaders to boldly pioneer not just new data-driven strategies, but entirely new data-driven business models. According to Gartner, enterprises not working to develop digital business models and supporting infrastructure today will find themselves functionally behind within three years.

In order to stay competitive and thrive in today’s rapidly evolving digital era, organizations must inject data and analytics into the very core of their business. Beyond meeting the critical technological benefits of eliminating data silos and building a single view of the customer, a foundation rooted in data can drive more intelligent business processes and inspire a bolder way of thinking.

This research details a number of key recommendations, including: 

• Approach data and analytics as a core strategic capability within a larger digital business strategy, not simply as a set of related initiatives
• Leverage data and analytics for intelligent business processes, which identify and enable digital business moments
• Start small and build momentum by alleviating operational pain and deriving business value

Download your complimentary copy of the Gartner report, ”Mastering Data and Analytics: ‘Table Stakes’ for Digital Business,” to learn more.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Mastering Data and Analytics: ‘Table Stakes’ for Digital Business, Jamie Popkin, Valerie A. Logan, 10 June 2016.