SOLUTION
Mobile Tagging
Studies predict that mobile Internet traffic will soon surpass desktop traffic so it is understandable that marketers are anxious to understand how their visitors interact with their mobile sites and apps, and deliver an optimal user experience.
BENEFITS:
- Quickly add measurement to your mobile web site or app, which can easily be extended without substantial development effort
- Extend your knowledge across devices for a more complete understanding of your customers
- Deploy tracking on links and other “events” within the app
- Avoid costly re-certification procedures when you want to collect new data
- Easily control which tags load on which screens of your application
Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital visitor data. However, adding and updating tags on mobile sites and mobile apps can be challenging for any organization, since changes to mobile app tags require specialized expertise from developers. It also requires the app to be re-submitted for approval by the mobile platform operator (e.g., Apple or Google), causing lengthy delays. The Tealium iQ™ tag management system streamlines the process for deploying and managing tags across mobile channels, helping data-driven marketers be more agile and efficient.
The complex just got simple
Deploying new mobile analytics vendors or marketing solutions is a costly and time-consuming process, and even the slightest change to an existing mobile vendor tag can result in lengthy delays. Tealium removes the heavy lifting. After deploying the Tealium mobile library, you can manage your mobile vendor tags through the Tealium iQ tag management console without requiring technical resources.
Unify your touch points
The mobile user experience is quickly evolving to be equally important (if not more) than the traditional web site. If your organization has a mobile presence and isn’t unifying the measurement of mobile and web data, then marketing can’t make informed decisions to improve the visitor experience or increase the effectiveness of customer acquisition campaigns. Tealium unifies data from web and mobile, ensuring accuracy across all devices, so you have a reliable foundation for understanding your visitors.
A companion wherever you go
For iOS devices, the Tealium iQ Mobile Companion software enables data-driven teams to access and identify relevant data points while viewing their mobile apps. To activate, simply shake your mobile device and Mobile Companion will appear as a graphical overlay. Users can then tap the screen to audit different data points, which can then be made available in Tealium iQ.
