New to Tag Management Systems? Here’s a Quick Primer.

Executive Summary

Tags are snippets of code that nearly every digital marketing vendor requires their customers to embed in the source code of their web sites and mobile applications.

A tag management system is a new type of application that makes it easy for digital marketers and IT professionals to deploy and manage these tags via an intuitive user interface with no coding required.

A key part of enterprise-class tag management systems is the data layer, the behind-the-scenes data and structure that drive customer interactions in web, mobile, and other digital channels.