The speed and reliability of the CDN network plays a key role in a tag management system’s (TMS) performance. The Tealium network consists of not one, but multiple CDNs that are each optimized for small objects and tuned for performance. Tealium leverages the leading CDN providers such as Akamai and Edgecast—making it the only tag management vendor to use a multi-CDN approach for superior scale and performance. Each CDN in the network is monitored several times per hour for performance across over 30 regions in the world. For each region, Tealium iQ serves tags from the CDN that demonstrates the best performance at that time. This two-dimensional optimization guarantees that tags are delivered from the fastest CDN in any given region, at any given time.
Thanks to its multi-CDN approach, Tealium iQ serves tags faster than any other TMS, making it the perfect choice for organizations with complex requirements or multiple high-traffic web sites. Via this innovative approach, Tealium iQ creates a “competitive marketplace” for its customers’ tag delivery, so customers take advantage of the best performing delivery network at any one point, ensuring maximum scale and performance. In real-world testing, Tealium found this multi-CDN strategy shaved 100 milliseconds in tag delivery time over a single-CDN approach, guaranteeing redundancy and creating the fastest tag delivery network in the world.
There are several factors that affect the performance of tag management systems, one of which is the speed and reliability of the network used. Performance gains are achieved using a superior network. Competitor web sites are only a click away. By serving tags at maximum speed to online users, enterprises can rest assured that visitors aren’t lost due to delay in slow content load. In addition, Tealium iQ offers precise control over online vendors and data collected in even the most complex website environments. Digital marketers can deploy new services, evaluate vendors, and manage existing tags in point-and-click interface, all while enhancing site performance. The Tealium iQ next generation approach to tag management, offering better design and superior network architecture, makes it the fastest and most scalable tag management solution on the market today.