Personalization at Deckers – Deckers Brands

Executive Summary

For Deckers Brands, delivering relevant and timely customer experiences is a top goal. Today’s consumers simply don’t have the patience for bad, disconnected experiences. Learn how Deckers is using the Tealium AudienceStream™ real-time enterprise data platform to fulfill its omnichannel and real-time marketing goals. Using AudienceStream, Deckers has already seen a 1,500 percent return on investment from its cart abandonment program. Watch this video from Digital Velocity2015.