As flexible as it is powerful, the Tealium DataAccess™ solution distributes your data in the ways necessary to support a modern real–time customer data supply chain, which makes real–time customer data available for use anywhere in your organization. Marketers can continue to use the tools they know and love, such as Google or Adobe Analytics, while data analysts and business intelligence (BI) experts can work with the same source of data using visualization tools they prefer in their own EDW.
Traditional data platforms are plagued by the data fragmentation problem created by delayed batch processes and uncorrelated datasets. This results in backward–looking analyses that are too stale to act upon.
Tealium’s forward–looking, real–time approach to data collection and enrichment eliminates the speed barriers by generating the richest source of customer data and making it available for instantaneous use by leading BI/enterprise data warehouse (EDW) platforms.
Most companies struggle with silos of uncorrelated data being created by a variety of key technologies. DataAccess leverages the Tealium iQ™ tag management system and the Tealium AudienceStream™ solution to collect data generated from cross-device, omni-channel and omni-source interactions across all customer touchpoints. The data is collected live and fully correlated across the entire customer journey upfront so you don’t have to cobble it back together after the fact. You can take full advantage of your customer data without the time consuming, inaccurate, and resource–intensive data integration processes that were used in the past.
Most vendors offer rigid and static datasets with proprietary data elements. By contrast web, mobile and offline data captured by Tealium can be transformed into a customer–centric dataset in real time across the user journey. You can use Tealium iQ to instrument and translate data at the source or AudienceStream to define new customer attributes such as metrics, badges or traits as the event level data is transformed into visitor profiles. AudienceStream can also be used to merge offline or offsite customer information as well, thus making the dataset fully extensible to accommodate new business requirements. In addition this data is automatically activated to fuel live marketing interactions such as personalization, remarketing, retargeting, offer management and more. Now the data that you do your analysis on is the exact same as the data you use to take action with.
Don’t start over; start smarter. Your existing investments in customer insight technologies will be more valuable when you leverage DataAccess. All the data available through this service fully complies with industry standards and global collection and storage best practices. Use the storage and visualization tools you already have or investigate new ones whenever you like. Tealium is 100% agnostic when it comes to the tools you choose to use and supports over 1000 integrations.
DataAccess offers a variety of ways to put your customer data to work for you. First choose semi-structured or structured data. Now decide if you want it in real-time or in some time based increment. Now decide if you want to host the data or have Tealium host is on your behalf. When you choose the Tealium hosted option, we automatically transform, load and store the data into a standard cloud–based data warehouse, ensuring that your data is properly collected, correlated and made available for immediate use. All you need to do is point your favorite reporting, analytics, or visualization technology at your new live data warehouse in the cloud.
Unlike some data platforms, Tealium does not lock your data into proprietary systems. DataAccess is an open platform that lets you access your data in a variety of industry standard formats.
DataAccess offers customers a simple way to tap into the single most powerful data supply available. Contact us today for a discussion or demonstration.